Blog
Letter from Whitley Bay
Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a realtime calendar for 2019, and branded Alexa briefings.
How to use paid media as part of an integrated PESO campaign
Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood.
Using Twitter to monitor and measure public health and wellbeing
Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations.
8 headlines from the Reuters Institute future of news report
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute.
Video: John Perry Barlow on the potential of the internet
An internet visionary vindicated.
#FuturePRoof Podcast: robots to try at home
Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots.
Help support foodbanks and food poverty by starting in your local community
Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake.
Foodbank fundraiser: a local story of food poverty
Please help support a fundraising effort for my local foodbank in Newcastle.
An A to Z guide to marketing and PR agency management
Agencies are straightforward organisations to manage. It’s no more complicated than A to Z.
Foodbank fundraiser: please help tackle UK food poverty at Christmas
More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for my local food bank in Newcastle.
Leveson Inquiry archive important contribution to debate and education on media ethics
Kingston University has published an archive of the Leveson Inquiry six years after it reported.
Media relations is thriving
Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.
Generosity
Generosity makes the social web go around and it’s increasingly driving forward best practice in public relations.
8 lessons from the ICCO World PR Report
An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress.
Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis
The CIPR has made a concerted effort to engage with business this year. Its latest #PRpays campaign seeks out bosses directly.
Once upon a time in public relations: 21 fairy stories about professionalism
Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrate 21 larger than life characters helping the public relations industry in the UK to grow and thrive.
Public relations in 2019
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
Benchmark your measurement approach with AMEC tool
AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach.
Proud of public relations
If you’re not proud of working in public relations it’s probably time to find something else to do.