Blog
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A CIPR webinar aimed to improve relationships between the public relations industry and intellectual property licencing agencies.
Unlocking the strategic potential of internal communications
As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function.
Arts Council England risk guidance draws criticism over perceived threat to creative expression
The criticism levelled at Arts Council England this week highlights the sensitivity that organisations face in making statements on political and social issues.
Public relations braces for AI
While AI could automate tactical public relations, uniquely human strategic skills are at low risk of substitution, according to a Government report.
Lessons from the United Nations communication frontline
United Nations communications leader Melissa Fleming spoke about the role of public relations in countering false narratives, inspiring compassion and enabling positive change during the 2023 Maggie Nally Lecture.
The future of European public relations: key findings from the ECM report
Trust and alignment with management remain top challenges for the European public relations profession.
AI tool explosion set to disrupt public relations
A CIPR report considers the future impact of AI on public relations practice.
CIPR and IoD report highlights role of public relations in management
A new report highlights the role of public relations in management for company directors.
The power imbalance in the public relations pitch process
A new research paper spotlights flaws in the how agencies win business. It’s an issue that strikes at the heart of the lack of diversity in public relations.
We can’t fix the mental ill-health epidemic without breaking down the ingrained stigma
Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry.
Almanac: Challenges and opportunities for public relations 2022
We look forward to eight of the biggest issues for public relations in 2022.
Using LinkedIn data to explore the PR job market
At Wadds Inc. we've started to explore the medium to long term impact of COVID-19 on the workforce in the public relations market using LinkedIn data.
Addressing the Working Class inequality gap in the creative industries
Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre.
Open source training scheme aims to support entry level agency talent
3Thinkrs is looking to cooperate with other public relations agencies to solve the entry level onboarding and training challenge created by COVID-19.
PR talent is on the move but it’s an employee market
Employers should focus on market proposition, vision, the split between home and office, and employee benefits.
Exploring the modern corporate communication function
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and contribution to organisations. It reports on the factors that determine effectiveness.
CIPR PR in a Pandemic report tells a complex story
The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners.
How agencies can benefit from R&D tax relief to drive innovation
Agencies can claim a proportion of research and development investment costs against their Corporation Tax. It is an incentive aimed at promoting innovation.
PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry
The PRCA has launched an Innovation Forum and published a paper on Share of Search.
Report records developing role of communication management
COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function.