Blog
Book Review: The Business of Persuasion - Harold Burson on Public Relations
There’s a lot to be said for taking a long view of a subject; gaining the perspective of time and tracing how an industry develops and evolves.
The kicked-away career ladder and how we plan for the future of entry level jobs
A UK government review says the bottom rungs of the career ladder have been removed for a generation. A study of AI in public relations spotlights the issue in my own industry.
The emotional impact of working in communications
My research is uncovering the emotional weight that senior communications work carries. It's a cost that is rarely named, but one I have come to know from the inside.
When companies decide to say nothing
The USC Annenberg Center for Public Relations‘ 2026 Global Communication Report is the most useful data I’ve read this year on when organisations speak out and when they don’t.
GEO six months on: the science is moving in favour of public relations
A chapter I wrote six months ago about GEO has just been published. The science is settling. The risks are clearer, and the opportunity may be bigger than I argued.
It's not a book launch unless there's cake and conversation
AI for Public Relations is published today. There is cake. There is also a much bigger conversation ahead for the industry.
Five strategic actions that your management team needs from the communications function
The 2026 Communication Management Radar is a useful read of the communications environment. Take it as an invitation to step up.
Writing and editing are communication skills that AI can support but never replace
AI is great for abstraction and synthesis but it is a bin fire for the human voice. Here's how to manage it.
Shaping the future role of public relations in management
What does it actually take for communications to be recognised as a strategic management discipline? I’m getting closer to an answer.
Why high-performing communications teams are sense-making functions that deliver management-grade intelligence
Ten signals, ten failures of interpretation and a pattern that communications leaders and management can't afford to ignore.
The reputation economy is real but public relations is still working to prove its contribution
There is a growing body of evidence showing that reputation has financial value. What’s still missing is proof of how public relations contributes to it.
Communications is aiming for strategy, but needs to make the case for value
Communications leaders expect to shape strategy, but most are not equipped to do so. The real issue is whether the function can prove its value in terms the business understands.
Public relations and management: the case from Johannesburg
The communications function has never been more valuable to organisations, but it continues to struggle for influence. The issue is execution and evidence in management.
Jürgen Habermas (1929-2026)
The philosopher who asked whether public relations had any place in a functioning democracy has passed. I'm not sure we ever gave him a proper answer.
The Gartner claim that public relations and earned media budgets will double by 2027
When industry optimism outruns the evidence.
The vanishing career ladder: AI and the future of the public relations entry-level workforce
As AI absorbs the production work that trained junior practitioners, public relations risks dismantling the ladder that builds future advisers.
Book review: Chief Communications Officers at Work
Tabita Andersson’s book offers practical insights from senior communications leaders, capturing a discipline in the midst of significant transition.
Book Review: Internal Communications in Times of Crisis
When crisis strikes, organisations instinctively look outward - to media, stakeholders and reputation - often overlooking the very people who will determine whether recovery is possible. ‘Internal Communication in Times of Crisis’ by Alison Arnot makes the case for putting employees first when the stakes are highest.
The latest European Communication Monitor sets a new standard for what communication leadership means inside organisations
Values, talent and coaching are top of the CCO agenda
Who’s looking out for the crisis communicator?
The psychological and emotional toll on practitioners is a strategic blind spot in crisis communication. It’s time we addressed the human element of crisis communications.