What does it actually take for communications to be recognised as a strategic management discipline? I’m getting closer to an answer.

Ten signals, ten failures of interpretation and a pattern that communications leaders and management can't afford to ignore.

There is a growing body of evidence showing that reputation has financial value. What’s still missing is proof of how public relations contributes to it.

Communications leaders expect to shape strategy, but most are not equipped to do so. The real issue is whether the function can prove its value in terms the business understands.

The communications function has never been more valuable to organisations, but it continues to struggle for influence. The issue is execution and evidence in management.

The philosopher who asked whether public relations had any place in a functioning democracy has passed. I'm not sure we ever gave him a proper answer.

When industry optimism outruns the evidence.

As AI absorbs the production work that trained junior practitioners, public relations risks dismantling the ladder that builds future advisers.

Tabita Andersson’s book offers practical insights from senior communications leaders, capturing a discipline in the midst of significant transition.

When crisis strikes, organisations instinctively look outward - to media, stakeholders and reputation - often overlooking the very people who will determine whether recovery is possible. ‘Internal Communication in Times of Crisis’ by Alison Arnot makes the case for putting employees first when the stakes are highest.

Values, talent and coaching are top of the CCO agenda

The psychological and emotional toll on practitioners is a strategic blind spot in crisis communication. It’s time we addressed the human element of crisis communications.

A new study shows most colleagues still don’t know what communications does. Here’s how to fix the gap.

As trust in legacy news wanes, influence is building in creator-led channels. Institutions lend authority, but personalities drive reach and, critically, trust.

The Onclusive 2026 Outlook reports on a sector finally confronting uncomfortable truths - from ROI-shaped leadership expectations and an AI-fuelled evolution.

A European study of public relations practitioners suggest AI cultural issues override technology issues.

A new report proposes visibility as a form of activism to challenge gender inequality.

AI isn’t a revolution in public relations. It’s a moment of reckoning.

A new guide promises to make accessibility achievable for time-pressed communicators.

A 2025 UNGC-Accenture CEO Study reports a near-universal belief in the value of sustainability. So why aren't we making greater progress?