Training
How we help practitioners align with management
Communications sits closer to management than at any point in its history and further from it than it needs to. Boards want counsel on reputation, risk and stakeholder trust. Practitioners are asked to provide it while still being measured on coverage, and campaign delivery. The gap is structural. It shows up in budget conversations and boardroom agendas.
Our training programmes are designed to close that gap. They equip senior practitioners with the frameworks, vocabulary, and evidence base to operate as management advisers - confident in financial conversations, clear on AI governance, and able to position communications as a sensemaking and risk function rather than a delivery service.
Each course is delivered online to a maximum of eight participants. Cohorts are senior, discussion is direct, and the material draws on management research, industry data and live practice. Participants leave with tools they can apply the following day.
Our courses
Communications management and leadership
A one-day online course that reframes communications as a management discipline. It covers organisational sensemaking, geopolitical and reputational risk, AI governance, behavioural planning, and the operating model the function needs for 2026. The programme is designed for senior in-house leaders, agency directors, and independent practitioners under pressure to demonstrate strategic value.
£850+VAT. Maximum eight participants.Learn more and book
Financial literacy and management for communicators
A half-day online course that builds the financial fluency senior communicators need to participate credibly in management conversations. It covers reading a P&L, balance sheet, and cash flow statement, defending budgets using financial logic, and making the business case for communications investment in the language boards and CFOs actually use. Most practitioners cannot read a set of accounts. This course changes that.
£495+VAT. Maximum eight participants.Learn more and register interest
AI for public relations
A one-day online course delivered with Ben Verinder, based on our book AI for Public Relations: A How-To Guide for Implementation and Management (Kogan Page, 2026). It covers the three strategic imperatives every senior practitioner now faces: embedding AI into workflows, understanding how AI shapes reputation, and advising on ethics, governance, and trust. Participants leave with a personal AI roadmap and a draft team action plan.
£850+VAT. Maximum eight participants.Learn more and register interest
What People Are Saying
"This course synthesises much of the noise currently surrounding corporate communications into a logical framework that anyone serious about strategic leadership in communications should take seriously. It has completely transformed how I think about my role as a senior comms leader and the way I should be presenting myself and my function."
Clare Monks | Chief Communications Officer | The National Lottery Community Fund
"Great course, highly recommended. Clear practical instruction, relevant and important topics, lively discussion and some immediately useful actions. A day well spent."
Lisa Lee | Executive Director of Brand | Campaigns and Communications, WWF-UK
"Public relations is responsive, fast-paced and arduous at times. Time to reflect, learn and challenge your approach is rare. This session was invaluable, blending theory with practical frameworks, along with an outstanding group of senior comms people who shared their experiences."
Jo Wilmot | PR Director | The Think Tank
In-house training
All three courses can be delivered privately to in-house teams and agencies. We also develop bespoke programmes aligned with your objectives, capability framework, and strategic priorities. Please get in touch to discuss.