The advisers of choice for ambitious creative agencies and communication teams dedicated to growth and best practice.

We help inhouse comms teams to elevate the comms function and align their work with management.

We support agency management teams in building a future proof, differentiated market proposition that exploits emerging opportunities, manages risk, embraces innovation and navigates economic volatility.

Our belief is that communication leaders today have a singular opportunity to thrive as the pioneers and change makers helping organisations to unlock growth in a way that allows society to prosper.

Tell us who you are so we can send you to the right place

I’m an in-house comms director
I’m an agency boss
Executive coaching and team profiling

  • Research and Reports

    Wadds Inc. is an industry specialist. We regularly publish sector insight and reports for clients.

    View our Reports

  • PRogress

    PRogress is a closed peer-to-peer advisory group for agency founders and leaders in the public relations industry. Membership is by invitation only.

    Learn More

  • "Wadds Inc. has been instrumental in helping position communications as a strategic function within our management team. Its evaluation ensured our activity is strategically aligned with our organisational goals, driving meaningful engagement that supports our business plan.”

    Rachel McMinn | Head of Corporate Affairs and Marketing | Portsmouth International Port

  • "Wadds Inc.’s strategic input, progressive thinking and objective counsel is of huge benefit as we continue to expand in terms of geography, team and services. It’s great to have Sarah onboard facilitating global collaboration and innovation, and supporting our focus on social impact creativity.”

    Helen Kenny | Chief Operating Officer | Manifest Group

  • “Sarah’s coaching style is a perfect blend of professionalism and genuine empathy. She has empowered me to believe in myself, embrace my potential, and approach my career with purpose and confidence. I am excited about the future and feel equipped to navigate whatever challenges and opportunities may come my way.”

    Jamal Bernard | Private Client

  • "Wadds Inc.'s expertise in contemporary management and public relations has enabled us to build a breakthrough thought leadership platform. Its community building and research expertise has enabled us to develop industry leadership in corporate communications.”

    Kevin Twomey | Senior Vice President Marketing | NewsWhip

  • “Sarah has been invaluable in helping us to improve our company strategy and company management information, as well as operations such as up/cross selling, staff development, client relations and that is just for starters. On a personal level, running a business can be lonely when you’re a sole owner. I just wished I had her by my side sooner - working with her was the best business decision I made by a long shot.”

    Jennifer Robertson | Founder | Spey