Wadds Inc. is an industry specialist. We regularly publish sector insight and reports for clients.
If you are interested in exploring an opportunity with us please get in touch with Stephen Waddington.
Please find below a selection of our latest work.
● Use of AI in corporate communications and public relations: the story so far
This report highlights the challenge of integrating AI into workflows while addressing governance issues and striving for increased efficiency and effectiveness.
Publisher | Wadds Inc. | June 2024
● From hindsight to foresight: Taking a proactive approach to purpose and polarization
How the corporate communications function is supporting management impact on decision-making around socio-political issues.
Publisher | NewsWhip | May 2023
● The evolving nature of crisis communications management
How the nature of risk is changing and its impact on organisations. Includes practical guidance on how to prepare, respond and recover from a crisis.
Publisher | Vuelio | March 2024
An exploration of the management role and contribution of corporate communication within organizations.
Publisher | NewsWhip | January 2024
● #FuturePRoof Six: AI tools for marketing, media and public relations
A comprehensive overview of how AI tools are helping marketing, media, and public relations practitioners work smarter and more efficiently.
Publisher | #FuturePRoof | November 2023
● From pitching to getting published: A PR’s guide to media relations in 2023
An analysis of the evolving media relations landscape and practical guidance for practitioners on adapting to change.
Publisher | Vuelio | June 2023
● The impact of AI on public relations
AI has the potential to help improve efficiency and effectiveness, but it also gives rise to several areas of risk, notably, bias, copyright, privacy and misinformation.
Publisher | Wadds Inc. | June 2023
● Elevating the role of public relations in management
Making the case for the contribution of public relations to management and organisational success.
Publisher | Vuelio | 14 November 2022
● Challenges and opportunities for public relations 2022
A review of the opportunities and threats to public relations practice as society emerged from COVID-19.
Publisher | Wadds Inc. | January 2022
● COVID-19 UK public relations agencies start-up report
An analysis of public relations startups founded during the COVID-19 pandemic.
Publisher | Wadds Inc. | May 2021
● The environment, social and corporate governance (ESG) opportunity for public relations
What is ESG? How is it different from CSR? And how is public relations adapting to the opportunities and risks?
Publisher | Vuelio | May 2021
● COVID-19 Communications Advisory Panel report
This report provides insights into the impact of the pandemic on communications professionals and some of the lessons learned.
Publisher | Government Communication Service | October 2020