PR practitioners must measure carbon in the rush to address ESG concerns.

Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning.

Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report. It’s a lesson in life and PR.

It’s time for PR to shift from weekly and monthly reports to live dashboards. Google Data Studio is a good place to start.

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach.

AMEC announced a search for a new CEO this week. Barry Leggetter is stepping down after 11 years. I caught up with Barry and AMEC chairman Richard Bagnall to find out more.

AVE has mutated into a new form of measurement for the digital and social age called EMV. Neither has any place in modern practice.

The CIPR has shifted its position on AVE from education to legislation. It's a bold move but it needs a rethink.

Advertising Value Equivalent (AVE) festers as a public relations metric. It's changing but slowly.

AMEC's Measurement Month takes place in September. You should get involved if you haven’t already. The return on investment (ROI) will be high.

Digging out data from silos within your organisation is critical to high performance public relations.

Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.

The contribution of reputation to company value is clear but has limited impact on public trust in business.