Blog
African public relations agency recognised by The Financial Times
A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency.
Lockdown boom for agency startups - Wadds Inc. report
COVID-19 has seen an explosion of new PR agencies. A new Wadds Inc. report explores what’s driven this burst of entrepreneurial activity. It’s a hugely optimistic and powerful legacy from an awful period of time.
I’m working from home get me out of here
A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine.
Agency start-ups and scaling in 2021
This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.
Lockdown entrepreneur launches digital marketing academy
Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton.
Agency year ahead: a time for start-ups and scaling
The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when.
Have I got a Story for you? Q&A with Amanda Lowe
I’ve joined the management team at Story Comms as a non executive. It’s a feisty b2b PR agency based in Birmingham founded by Amanda Lowe.
After lockdown: marketing and PR agencies in recovery
The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG.
So, you want to freelance or start a fledgling agency?
Here are 25 things to think about if you’re thinking of going freelance or starting an agency.
Meeting the COVID-19 agency start-ups
Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic.
COVID-19 opportunities: Where is the money?
You need to work hard to find opportunities in a recession but innovative agencies will always sniff them out. Fortune favours the brave.
Growing out of lockdown: how to scale an agency
COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.
The talent crisis to come: flexibility and inequality
No two lockdown experiences have been the same. Now employers must pick up the pieces.
Don’t sweat Cannes. Awards are a form of media
The market for public relations awards in the UK is over saturated. Awards are a means of credentialing and differentiation.
Listening, joining conversations and exploring communities
#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart.
An A to Z guide to marketing and PR agency management
Agencies are straightforward organisations to manage. It’s no more complicated than A to Z.
21 things that defined PR agency life before the web (you won’t believe no #5)
Public relations in an agency is unrecognisable from 25 years ago.