Blog
How to increase your media relations pitching success
Analysis of 400,000 email media pitches has found that brevity is the key to success.
News media in 2022: Reuters Institute Digital News Report
2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology.
13 stories about the future of news
The future of news is complicated. The Reuters Institute Digital News Report 2020 is a challenging read. There are no easy answers.
Newsprint in pain as COVID-19 bites, so what’s next?
The COVID-19 crisis has hastened the structural changes already underway in newsprint media. It’s time to start thinking about what might come next.
A Downing Street guide to framing and media manipulation
Public relations practitioner Mike Hind published a thread on Twitter about media framing following the three letters sent to the European Union. It’s so good that I asked him if I could publish it in full.
Print news media is dying
Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog.
Depressed and depressing: the state of UK news media
There’s not much good news for UK media in the Reuters Institute Digital News Report 2019.
Cision report: land a media relations pitch with SEO and social audience data
Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches add huge value for time pressed journalists. Views are the most common measure of success for publishers.
Reuters experiment spotlights newsroom test for deep fake content
An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content.
Fake news report picks easy target in Facebook
The Department for Digital, Culture, Media and Sport fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy.
8 headlines from the Reuters Institute future of news report
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute.
Video: John Perry Barlow on the potential of the internet
An internet visionary vindicated.
Leveson Inquiry archive important contribution to debate and education on media ethics
Kingston University has published an archive of the Leveson Inquiry six years after it reported.
Media relations is thriving
Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.
Hold the front page: the news business remains a work in progress
A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news.
GDPR for public relations: driving up standards
Absolute answers on the impact of General Data Protection Regulation (GDPR) on public relations are hard to come by especially from database vendors. It's an issue I shared recently with ResponseSource founder and chairman Daryl Willcox.
Mental resilience against the newsfeed
How do you manage your mental fitness in the face of the current news agenda? Here are some suggestions from my network.
Donald Trump’s communication codex: rebuttal, dead cats, diversion and hyperbole
Can you make sense of Donald Trump’s communication style? Organisations must stand up for what they believe in.
Blogging is alive and well
Many bloggers run lucrative media operations that rival traditional media.
Consumers block ads. Publishers block ad blockers. What's next?
There’s a standoff on the internet between consumers and publishers. It's difficult to see how anyone can win.