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Letter from Grand Central Rail

Podcasting is in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest.

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Letter from BETT

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more.

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Letter from Whitley Bay

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a realtime calendar for 2019, and branded Alexa briefings.

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