Blog
In praise of editors
Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow.
Letter from Newcastle via New York: content resonance and digital exclusion
Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation.
Letter from Newcastle: thank you Pam and sorry Sarah
The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast.
Letter from Kingston Park: rugby lessons for life
Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive.
Letter from 30,000 feet: airplane mode
Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush.
Letter from Seattle: searching podcast content
The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content.
Letter from London: an outstanding contribution
Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, half-baked ideas, and a research powerhouse.
Letter from Newcastle: There’s a tool for that but be wary of free stuff
Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.
Letter from the English Lake District: Airbnb guest signs as a communication art form
#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse.
Letter from Newcastle: how do learned marketing and PR practitioners keep their cool?
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.
Letter from Tarset: Management isn't for everyone, but foreplay is
Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser.
Letter from London: hold bad news for Monday
Podcast creation, dissertation topics, beautiful decks, news management, organic social, fake news report and a new badge.
Letter from Ledbury: the sharing economy is a work in progress
#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet.
Letter from Grand Central Rail
Podcasting is in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest.
Letter from the internet
Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, Ofcom on children's media use and Digital Download date.
Letter from BETT
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more.
Letter from Whitley Bay
Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a realtime calendar for 2019, and branded Alexa briefings.