Blog
Scaleups: A hidden powerhouse of the UK economy
While startups grab headlines, it’s scaleups that are quietly powering growth in the UK economy, generating £1.4 trillion in revenue and employing 3.2 million people.
UK Government publishes ambitious 10-year industrial strategy for consulation
A new green paper aims to boost growth through a focus on high-performing sectors, regional expertise and opportunity and a supportive policy environment.
Page report highlights management communications opportunity
A new report makes the case for the elevated role of corporate communications in management.
European Communication Monitor: a 15-year retrospective
The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.
Status report: artificial intelligence (AI) in public relations
The impact of AI on public relations is set to be transformative for public relations practice, but it will demand updated practitioner capabilities.
Accidental managers
Most managers are promoted without any formal training. The CMI argues that it has a significant impact on business performance. The same arguments could be made for public relations practice.
Using AI in tactical and strategic applications in public relations and management
AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications.
Understanding the impact of AI on public relations
A new Wadds Inc. management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it.
Identifying change drivers and developing strategy
Agencies should be embracing future and foresight work, not just for themselves but for clients too.
Public relations: ESG management advisory or a communication function?
Public relations must influence and drive business change within management.
Behavioural insights to tackle the COVID-19 mental health crisis
The delivery of mental health provision is a public relations challenge. Behavioural science offers a potential solution.
Dasgupta Review: financial markets have failed the natural environment
The Dasgupta Review is the most important document you will read this year. The future of the natural environment depends on it. An urgent Government response is needed.
Agency metrics for sustainable growth and profitability
What does good management look like in an agency? Here are key performance metrics.
Self-assessment tool for benchmarking personal development in public relations
I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development.
Managing your mental health in a second lockdown
Practitioners share personal lessons and advice on managing home and work life in a second lockdown.
Plan to live alongside COVID-19 for 2021
Organisations need to learn to live with the COVID-19 virus and plan for further waves.
Reducing mental health stigma in the workplace
At least one in four people will experience a mental health issue this year. How many people is that in your office or place of work?
Learn to write and you’ll have a job for life
The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential.
Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis
The CIPR has made a concerted effort to engage with business this year. Its latest #PRpays campaign seeks out bosses directly.
Proud of public relations
If you’re not proud of working in public relations it’s probably time to find something else to do.