We’ve passed the stage of AI experimentation in public relations. The hard work of integrating AI into workflows and determining the impact on the future of practice and society is underway.

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. 

A new Wadds Inc. management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it.

A list of AI tools to try in your day-to-day work

The CIPR Artificial Intelligence in Public Relations Panel makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession.

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. It’s important work.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships.

Skills, bias and transparency are critical issues for AI in PR.

A literature review published by the CIPR finds that PR lags other professions including HR and management consultancy in getting to grips with AI. It highlights key issues that need to be urgently tackled.

Professor Anne Gregory has led a CIPR AIinPR project over the last 12 months to review the impact of AI on professional occupations including PR. Kerry Sheehan is the panel’s new leader.

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel.

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation.

The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work. 

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation.

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It’s an important piece of work.

The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.

The CIPR #AIinPR panel has crowdsourced a growing list of tools and begun the process of benchmarking a scale of PR tech. Our next job is to determine the impact of tech on skills. Could you help?