The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice.

The PRCA has published guidelines to help communicators improve the accessibility of their communication.

A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

A market gets the tools that it deserves.

Access Intelligence has rebranded following a series of acquisitions. I caught up with CEO Joanna Arnold to talk about AI, media intelligence, social listening, platforms and the PRtech market.

Tools are increasingly used to help us work smarter and more efficiently. Please help contribute your favourite tools to this crowdsourced project.

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing.

Vuelio’s acquisition of ResponseSource is the third deal among PR and marketing tool vendors in the last month. The march of machines is undeniable.

Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.

A 20 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. 

A positive attitude to new apps and tools is critical to innovation in public relations.

After Storify closed last year I asked Mynewsdesk marketing boss Jonathan Bean whether it still made sense for brands to invest in cloud-based services.

In this guest post Marcel Klebba discusses influencer identification using data analysis versus databases. He puts Webfluential, a database tool, through its paces.