#AIinPR group publishes crowdsourced PR tool database. What's missing?

#AIinPR group publishes crowdsourced PR tool database. What's missing?

The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.

It’s a crowdsourced project undertaken by a group of volunteers that started in February.

Conversation about the impact of technology on the media and public relations, ranges from denial to techno-panic. It’s impossible to find a pragmatic point of view.

The CIPR #AIinPR panel was founded to attempt to quantify what is happening in practice and publish guidance for the public relations profession.

Today we’ve published a Google Sheet that describes more than 120 tools that practitioners report using in daily practice.

In each case we’ve added a description, and labelled each tool by function and AI sophistication using a five point scale.

  1. Simplification – technology that simplifies a public relations process, or provides a tactical service
  2. Listening and monitoring – media and social media listening and monitoring tools
  3. Automation – automation of tactical tasks
  4. AI for structured data – machine intelligence applied to structured data
  5. AI for unstructured data – machine intelligence applied to unstructured data

Contribute to the project

We're expecting the list of tools to be challenged. You’ll almost certainly spot errors and omissions. When you do please submit additions and edits via this Google form or leave a comment below.

In time we plan to share the database in a Creative Commons format so that practitioners and vendors can analyse and use the data for themselves.

We’re also planning a hack day to build tool stacks, and a web app to interrogate the data. Please give me a shout if you’d like to get involved.

Benchmarking skills versus tools

In the coming weeks we’ll share an exciting piece of work led by Jean Valin that explores the impact of technology on the public relations workforce.

He's worked with practitioners around the world to benchmark tools against public relations skills, and make and assessment of the impact of tools on practice now and in five years’ time.

My thanks to the CIPR #AIinPR panel and the practitioners that have helped us along the way.

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