The shift to data-led practices in corporate communications is transformative. It is also inevitable.

We’ve passed the stage of AI experimentation in public relations. The hard work of integrating AI into workflows and determining the impact on the future of practice and society is underway.

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter.

A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.

Brandwatch adds virtual focus groups to platform with Social Panels.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

A market gets the tools that it deserves.

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation.

The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.

Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.

The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.

A positive attitude to new apps and tools is critical to innovation in public relations.

Planning should be the starting point for your public relations campaign. This approach can be applied to any size of organisation and market.

In this guest post Marcel Klebba discusses influencer identification using data analysis versus databases. He puts Webfluential, a database tool, through its paces.

This is a planning exercise that I developed for a workshop at Thinking Digital.