Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management.

The shift to data-led practices in corporate communications is transformative. It is also inevitable.

One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity.

A new Wadds Inc. report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation.

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage.

The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders.

Optimising workflow using AI and automation tools enables a researcher to work more efficiently and effectively. It’s the basis for building new knowledge.

Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations.

I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions.

There’s a huge gap between public relations and management. We need practitioners to bridge the gap between theory and practice and researchers to agitate for progress.

The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues.

Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading.

The news industry faces challenges building trust with its audiences and evolving its business model.

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities.

A fundamental public relations problem lies at the heart of public relations practice.

Company reviews posted by employees are an indicator of the cultural health of an organisation.

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience.