Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage.

The European Communication Monitor provides insights for public relations practice on issues such as trust, management and inclusivity - and a signpost to how practitioners should develop future skills.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders.

Optimising workflow using AI and automation tools enables a researcher to work more efficiently and effectively. It’s the basis for building new knowledge.

Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations.

I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions.

There’s a huge gap between public relations and management. We need practitioners to bridge the gap between theory and practice and researchers to agitate for progress.

The public relations industry has an uneasy relationship with the Edelman Trust Barometer.

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues.

Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading.

The news industry faces challenges building trust with its audiences and evolving its business model.

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities.

A fundamental public relations problem lies at the heart of public relations practice.

Company reviews posted by employees are an indicator of the cultural health of an organisation.

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience.

The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential.

Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.

A research study aims to educate and inspire business leaders to do more to solve the twin societal issues of poor conversation and growing polarisation.

Dr Alenka Jelen-Sanchez is gathering practitioner stories to record the impact of Covid-19 on the PR industry. Could you help?