The CIPR Artificial Intelligence in Public Relations Panel makes five recommendations for the public relations industry to get to grips the impact of AI on society and the profession.

Professor Anne Gregory has led a CIPR AIinPR project over the last 12 months to review the impact of AI on professional occupations including PR. Kerry Sheehan is the panel’s new leader.

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice.

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse.

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work. 

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation.

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It’s an important piece of work.

The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.

The CIPR #AIinPR panel has crowdsourced a growing list of tools and begun the process of benchmarking a scale of PR tech. Our next job is to determine the impact of tech on skills. Could you help?

A positive attitude to new apps and tools is critical to innovation in public relations.

A new panel launched by the CIPR will explore the impact of artificial intelligence on public relations, and conversation in the public sphere.