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PESO Stephen Waddington PESO Stephen Waddington

How to use owned media

Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations.

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organisational comms Stephen Waddington organisational comms Stephen Waddington

Flawed news

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media.

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seo Stephen Waddington seo Stephen Waddington

A SEO PR primer

Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.

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