Blog
The ESG opportunity for public relations
A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice.
How COVID-19 will impact PR practice and skills
COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future.
More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism
This is a post script to my recent essay on the future of PR.
Future of PR: 2020 edition
This is my annual essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed.
March of the machines in PR
Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.
Professions versus machines
A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions.
Voice assistants: what you need to know for marketing and public relations
A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications.
Chatbots as a public relations tool: proceed with caution
Chatbots are hot but where and how are they being deployed?
Okay Google, I think we’re going to get along
We put Google Home through its paces this weekend. The first generation digital assistant is surprisingly good.
Exploring the future impact of the internet on our relationship with organisations
This is a summary of a presentation that I gave at Brandwatch’s European Now You Know user conference in London, UK.
Public relations: grow up, or get out
16 personal challenges for public relations practitioners at PR Festival, and elsewhere
What is public relations?
A description of modern public relations practice and a vision for the future.
Public Relations Credo by Tim Traverse-Healy
Tim Traverse-Healy, founder of the CIPR and IPRA recently shared a personal credo for the future of PR. He kindly agreed to me publishing it as a guest post.