Blog
UK Government cracks down on spread of coronavirus disinformation, announces DCMS inquiry
The Government has stepped up its fight against disinformation on the internet.
How to stop social media trolls
Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work.
How to stop fake news and misinformation
A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web.
Downing Street’s communications revolutionary
Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. It spotlights the need for urgent legislation to govern political campaigning.
Managing mental health and the social media mob
Next time you call out a brand on the internet please stop and think about the individuals behind the social media profile.
Privacy isn’t necessarily a good thing
Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation.
Report: Rival IQ's social media industry benchmarks
A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ, a social media analytics software company in Seattle, Washington.
Using Twitter to monitor and measure public health and wellbeing
Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations.
Facebook is local media
Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post.
The value of loose connections on LinkedIn
Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value?
How to optimise your LinkedIn profile for search and discovery
LinkedIn is a platform for building professional relationships. Here’s how to create a profile.
UK Government Select Committee report calls for social media regulation
Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from a UK Government Select Committee report on fake news.
Unpacking the Facebook newsfeed
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK.
Making the Facebook newsfeed algorithm work for PR
The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works.
Make it don’t fake it
It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse.
Making a Twitter Moment
Anyone can make and share a Twitter Moment. It's a great way of sharing user generated content from a community.
Analysis spotlights need for greater public engagement in creative process
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.
Tackling manipulation on Twitter
Twitter has no further plans to tackle fake news on the platform ahead of the UK General Election. Users need to be vigilant to sources of abuse.