A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood.

Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations.

The value of the PESO framework as a planning tool for marketing and public relations (PR) lies in the integration of different forms of media.