Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. 

In her new book Strategic Reputation Management, crisis communications expert Amanda Coleman argues that reputation is earned and not managed.

While startups grab headlines, it’s scaleups that are quietly powering growth in the UK economy, generating £1.4 trillion in revenue and employing 3.2 million people.

Here at Wadds Inc., we work with agencies with plans to grow. Our founders and management teams want access to markets, skills, tech and finance. Here’s how the Autumn Budget checked out, outside of the headlines on employer NICs, the National Living Wage increase and Capital Gains Tax.

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity.

A new green paper aims to boost growth through a focus on high-performing sectors, regional expertise and opportunity and a supportive policy environment.

Not getting paid on time is a big issue for businesses. Late payment higher up the chain often leads to more late payment elsewhere and can create financial distress as cash flow becomes strained in tighter economic conditions.

According to the Department for Culture, Media and Sport (DCMS), the UK creative sector employs almost 241,000 people and contributes £18.8bn to society and the economy. But where is the in-depth data about scaleups? The industry plays a significant role in supporting other businesses but is itself helping to make the UK globally competitive – without the recognition.

The shift to data-led practices in corporate communications is transformative. It is also inevitable.

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty.

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. It’s one of the biggest annual meetings of public relations practitioners in the world that takes place in India each year.

Insights for organisations and media relations practitioners from the Ofcom News consumption in the UK: 2024 report.

Practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value. This may be wishful thinking.

The Grenfell Tower Inquiry exposes failures in public relations practice, highlighting the need for transparency, accountability, and community engagement in institutional communications.

Where are you heading after Twitter / X?

Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn.

One Step Forward Two Black reports that the UK public relations industry has made limited progress in addressing diversity.

A new anthology shines a spotlight on the persistent challenges faced by women working in public relations.

A recent conversation between crisis communications experts Dr. W. Timothy Coombs and Rod Cartwright addressed contemporary aspects of theory and practice.