Blog
Celebrating the CIPR at 70 and pioneering practitioners
Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward.
How running changed my career and life
RESET by David Sawyer is a guide for life. It’s part self-help and part autobiography for anyone seeking financial independence and purpose in their family and work life.
What are you doing to challenge the perception of public relations?
Practitioners hold the key to challenging the perception of public relations in the media and popular culture according to CIPR President Sarah Hall.
Cision takes aim at integrated PR workflow to unlock earned media investment
Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution.
Leaving Taylor Bennett. What Sarah did next
Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent.
How to ask a busy person for help
Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time.
News and editorial planning
News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar.
Platinum: Celebrating the CIPR at 70
Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948.
New start for 2019
Six years, almost to the day, after joining Ketchum I’m calling it a day.
Mental health awareness action gap
A senior communication professional shares a personal story of their own mental health and the difference between their organisation’s policy on mental health and the reality.
Facebook is local media
Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post.
Trio of tool deals points to increasing application of machines in PR
Vuelio’s acquisition of ResponseSource is the third deal among PR and marketing tool vendors in the last month. The march of machines is undeniable.
Building brand authenticity in a world of distrust
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business.
The value of loose connections on LinkedIn
Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value?
21 things that defined PR agency life before the web (you won’t believe no #5)
Public relations in an agency is unrecognisable from 25 years ago.
March of the machines in PR
Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.
Brandwatch and Cision: a story of two sides of the impact of technology on PR workflow
Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.
How to build a budget PR tool stack and workflow
Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.
Video: Heathrow boss on the value of public relations
The CIPR has made a concerted effort to engage with business this year. Its latest campaign seeks out bosses directly.
Professions versus machines
A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions.