Blog
Building brand authenticity in a world of distrust
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business.
The value of loose connections on LinkedIn
Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value?
21 things that defined PR agency life before the web (you won’t believe no #5)
Public relations in an agency is unrecognisable from 25 years ago.
March of the machines in PR
Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.
Brandwatch and Cision: a story of two sides of the impact of technology on PR workflow
Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.
How to build a budget PR tool stack and workflow
Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.
Video: Heathrow boss on the value of public relations
The CIPR has made a concerted effort to engage with business this year. Its latest campaign seeks out bosses directly.
Professions versus machines
A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions.
Admins and moderators are the wrong target to tackle social media abuse
Social media community expert Richard Millington suggests Lucy Powell’s proposed bill to clean up private Facebook communities is flawed.
When is a democracy not a democracy? When campaign overspending influences the outcome of a vote
There’s growing scrutiny over the fairness of the EU Referendum. A debate will take place in Parliament today, and the UK in EU Challenge is seeking an expedited hearing in High Court.
Warming up for the Great North Run
The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. See you on the start line.
Understanding the market for social media and web listening tools
A new Forrester report explores the application of social media listening tools and characterises the market.
How to use owned media
Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations.
A critical review of Excellence Theory in an era of digital communication
Excellence Theory is a much debated model of public relations practice.
New international ethical principles for PR welcomed, education and enforcement required
A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement.
Media and behaviour insights from Ofcom 2018 report
Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit.
Booking a PR tool to ride
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams.
How to optimise your LinkedIn profile for search and discovery
LinkedIn is a platform for building professional relationships. Here’s how to create a profile.
Video: What is public relations by CIPR founder Tim Traverse-Healy
CIPR founder Tim Travers-Healy sets out a definition for public relations. It’s as relevant today as it was in 1948.
UK Government Select Committee report calls for social media regulation
Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from a UK Government Select Committee report on fake news.