Excellence Theory is a much debated model of public relations practice.

In this interview recorded in 2015, scholar James Grunig explains his theories of PR and makes the case that they have never been more applicable in practice.

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood.

A paper published in the Journal of Communication Management calls on public relations to step up to the ethical challenge of algorithms and data on society.

Attempts to redefine public relations are as old as the business itself. A recently published paper from Romania revisits the issue.