Blog
Flawed news
A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media.
Asda newsdesk story discovery supports authentic PR engagement
A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation.
Video: James Grunig on Excellence Theory
In this interview recorded in 2015, scholar James Grunig explains his theories of PR and makes the case that they have never been more applicable in practice.
Wiltshire Council on Novichok crisis response
Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle.
Celebrating a commitment to excellence at CIPR graduation ceremony
Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career.
A call to revisit RSS
A 20 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing.
What's the purpose of public relations?
What’s the role of PR in a world in crisis? This is the question I’ve been asked to address with a panel of practitioners at BledCom this weekend.
PRs and communicators should to learn to love AI
Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work.
Tackling the impact of technology and AI on PR
The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation.
Hold the front page: the news business remains a work in progress
A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news.
Ketchum Event: There’s no such thing as a public relations crisis
I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June.
An open thank you letter to AMEC's Barry Leggetter
AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year.
Why we need a support system for PR practitioners of the future
In this guest blog post PR teacher and practitioner Padraig McKeon makes the case for improving engagement between PR students and practitioners.
13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report
There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere.
Getting hired and getting ahead in PR
PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University.
Hands up if you’re willing to support student PR research
Students need all the help they can get, but a recent suggestion on social media didn’t elicit the response I expected.
An analysis of the impact of AI on skills in PR
A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It’s an important piece of work.
Voice assistants: what you need to know for marketing and public relations
A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications.
#AIinPR group publishes crowdsourced PR tool database. What's missing?
The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.
NHS at 70: Ten difficult conversations for communicators
The latest edition of FuturePRoof published today explores the role of communication in the NHS.