Blog
Book to blog: Iliyana Stareva's Inbound PR story
Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva.
UK Government Communication Plan sets benchmark for best practice
The UK Government published its Communication Plan for 2018/2019 last night at a Government Communication Service (GCS) event in London last night.
Global Capabilities Framework sets standard for PR skills
The Global Alliance has published a capability framework for public relations.
Unpacking the Facebook newsfeed
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK.
Meeting AMEC’s leadership team as it kicks off search for new CEO
AMEC announced a search for a new CEO this week. Barry Leggetter is stepping down after 11 years. I caught up with Barry and AMEC chairman Richard Bagnall to find out more.
Never stop learning
Deirdre Breakenridge’s latest book Answers for Modern Communicators is a guide book to a career in communications. I was honoured to contribute to foreword.
Public relations booming with areas of work in progress, CIPR report
The CIPR has published its annual State of the Profession survey. It’s a call to action to everyone working in the profession.
A SEO PR primer
Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.
Mind your data: individuals and organisations
We can’t foresee how the data that we share via the internet might be used. That's an issue.
How to do influencer marketing
We hosted an event at Ketchum last week to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation.
Seeking tech savvy public relations practitioners to help explore impact of AI
The CIPR #AIinPR panel has crowdsourced a growing list of tools and begun the process of benchmarking a scale of PR tech. Our next job is to determine the impact of tech on skills. Could you help?
95 tools to help you work smarter in public relations
The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.
Tech in marketing and PR: more than shiny objects searching for problems
A positive attitude to new apps and tools is critical to innovation in public relations.
Updated: Public relations dissertation topics
Its dissertation season for MA media and public relations university students. Here are more than 40 potential areas of study.
Agencies as a foundation for entrepreneurs
In this guest post public relations agency founder Max Tatton-Brown makes the case that starting your career in an agency provides a solid foundation for an entrepreneur.
PESO explained for marketing and public relations
The value of the PESO framework as a planning tool for marketing and public relations (PR) lies in the integration of different forms of media.
#AIinPR group kicks off with crowdsourced tool project
A new panel launched by the CIPR will explore the impact of artificial intelligence on public relations, and conversation in the public sphere.
The case for plain language in spoken and written communication
This is an article about the abuse and misuse of language. There’s a simple message: speak and write as plainly as possible if you want to be understood.
In praise of the press release
The press release or news release is often debated on this blog. It's a form of corporate communications content and workflow that is more than 100 years old. Who better to speak up for the form than Business Wire's director of social and evolving media?