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A SEO PR primer

Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.

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In praise of the press release

The press release or news release is often debated on this blog. It's a form of corporate communications content and workflow that is more than 100 years old. Who better to speak up for the form than Business Wire's director of social and evolving media?

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