Blog
Parliament calls for better scrutiny of influencer market
The DCMS inquiry into influencers highlights risk but ignores its potential. I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report.
Under the influence
The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance.
How to do influencer marketing
We hosted an event at Ketchum last week to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation.