An open letter to business leaders from BlackRock CEO Larry Fink has put the relationship between organisational purpose and profit under the spotlight.

Planning should be the starting point for your public relations campaign. This approach can be applied to any size of organisation and market.

The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works.

Absolute answers on the impact of General Data Protection Regulation (GDPR) on public relations are hard to come by especially from database vendors. It's an issue I shared recently with ResponseSource founder and chairman Daryl Willcox.

After Storify closed last year I asked Mynewsdesk marketing boss Jonathan Bean whether it still made sense for brands to invest in cloud-based services.

Public relations remains firmly wedded to the press release as a fundamental form of content and workflow. They’re used and abused to communicate with journalists and other stakeholders.

Emojis are a visual code used for messaging on the internet. They transcend demographics and language itself. It’s surprising that they are frequently overlooked as a means of public engagement.

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse.

Paul Doran calls on us to question what we see in national and international news media and to re-examine the role of social media.

These are the 21 blog posts that defined my 2017. The posts explore modernity in public relations, my day job at Ketchum, learning, workflow and mental health.

Storify is closing as a free service. It has implications for how individuals and organisations tell stories, and strikes at the cultural history of the internet.

Cardiff University public relations graduate Natalia Bucelnikova is the brainchild behind Future Communications Accelerator, an innovation new learning and development programme.

Challenging your own personal bias is the first step to tackling diversity.

Platinum will tell the story of the CIPR over the past 70 years through the voices of its members.

I’m doing a Boxing Day swim in Whitley Bay and raising cash for a local foodbank in the run up to Christmas. I’d love your support.

I'm keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. It’s an important issue.

1,000 people have participated in the CIPR's annual #StateofPR survey. The CIPR is keen to double the sample size. Please consider getting involved.

The role of the old is to inspire the young. An inspirational story about how motivated students that work hard, finish first.

Here's my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress.

I’m raising awareness and funds for food banks in the run up to Christmas. I’d love your support. Even better join in.