The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice.

The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities.

A fundamental public relations problem lies at the heart of public relations practice.

Company reviews posted by employees are an indicator of the cultural health of an organisation.

Steph Brown wants to understand the mental health impact on junior- to mid-level roles within the public relations industry.

Analysis of 400,000 email media pitches has found that brevity is the key to success.

There’s nothing in legislation proposed by the Government to robustly corporate reporting failures or tackle climate and social concerns.

The DCMS inquiry into influencers highlights risk but ignores its potential. I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report.

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience.

The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential.

The Government’s own economic indicators are bleak. Now would be a good time to check your recession fitness.

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. It’s an idealistic viewpoint.

Innovative learning design, a supportive community, and content from industry leading practitioners has provided Socially Mobile students with networks and strategic skills to step up.

The humility of post graduate learning and the application of research into practice.

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. It’s an uplifting record of the profession’s work.

The integration of marketing and public relations within an organisation is highly situational. It depends on market, size, type of organisation, and scale.

There’s a lot of benefit of coming to a PhD research project as a mature student but it’s not without shortcomings.

Learning out loud and investigating the conditions for public relations to support innovation in organisations.

94,000 people are employed in the UK public relations industry with up to a quarter forecast to change roles in 2022.

An exceptional book about the craft of writing.