Book Review: Copywriting is… by Andrew Boulton

An exceptional book about the craft of writing.

There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice.

This makes Andrew Boulton’s book Copywriting is… unusual. He’s a practitioner and teacher who has practiced his craft for the past decade.

There’s more. The book is extremely well researched, written and illustrated. It is beautifully produced by Giles Edwards’ team at Gasp! This makes it exceptional for a text on marketing.

Boulton’s love affair with the written word is apparent from every page. It’s a fun and yet thought-provoking book.

He’s extremely well read and practiced in his craft. A creative who plays with words and who doesn’t take himself or the reader too seriously.

The title sets up each of the short chapters. The book is organised as a series of 30-or-so reflective essays. We discover that Copywriting is… wandering, absorbing, collaboration, reading, and much more.

The book is packed with insight and learnings from Boulton’s career. I’ve broken the spine and turned down countless pages to revisit references.

It’s a book to read in a single sitting, or to graze over a week or so. If you work in or study the business of writing I recommend you buying a copy of Copywriting is…