Excellence Theory is a much debated model of public relations practice.

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement.

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit.

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams.

LinkedIn is a platform for building professional relationships. Here’s how to create a profile.

CIPR founder Tim Travers-Healy sets out a definition for public relations. It’s as relevant today as it was in 1948.

Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from a UK Government Select Committee report on fake news.

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media.

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation.

In this interview recorded in 2015, scholar James Grunig explains his theories of PR and makes the case that they have never been more applicable in practice.

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle.

Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career.

A 20 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. 

What’s the role of PR in a world in crisis? This is the question I’ve been asked to address with a panel of practitioners at BledCom this weekend.

Understand and use AI the right way, learn to love what it can do for you in comms, and it will be an essential ally in your work. 

The march of technology in PR is undeniable. Here’s a plan for embracing innovation in your organisation.

A well-functioning news media is critical to democracy. A series of recent studies report on the health of the business of news.

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June.

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year.

In this guest blog post PR teacher and practitioner Padraig McKeon makes the case for improving engagement between PR students and practitioners.