Blog
13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report
There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere.
Getting hired and getting ahead in PR
PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University.
Hands up if you’re willing to support student PR research
Students need all the help they can get, but a recent suggestion on social media didn’t elicit the response I expected.
An analysis of the impact of AI on skills in PR
A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It’s an important piece of work.
Voice assistants: what you need to know for marketing and public relations
A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications.
#AIinPR group publishes crowdsourced PR tool database. What's missing?
The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace.
NHS at 70: Ten difficult conversations for communicators
The latest edition of FuturePRoof published today explores the role of communication in the NHS.
Book to blog: Iliyana Stareva's Inbound PR story
Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva.
UK Government Communication Plan sets benchmark for best practice
The UK Government published its Communication Plan for 2018/2019 last night at a Government Communication Service (GCS) event in London last night.
Global Capabilities Framework sets standard for PR skills
The Global Alliance has published a capability framework for public relations.
Unpacking the Facebook newsfeed
Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. It’s an important form of media connecting 40 million people in the UK.
Meeting AMEC’s leadership team as it kicks off search for new CEO
AMEC announced a search for a new CEO this week. Barry Leggetter is stepping down after 11 years. I caught up with Barry and AMEC chairman Richard Bagnall to find out more.
Never stop learning
Deirdre Breakenridge’s latest book Answers for Modern Communicators is a guide book to a career in communications. I was honoured to contribute to foreword.
Public relations booming with areas of work in progress, CIPR report
The CIPR has published its annual State of the Profession survey. It’s a call to action to everyone working in the profession.
A SEO PR primer
Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.
Mind your data: individuals and organisations
We can’t foresee how the data that we share via the internet might be used. That's an issue.
How to do influencer marketing
We hosted an event at Ketchum last week to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation.
Seeking tech savvy public relations practitioners to help explore impact of AI
The CIPR #AIinPR panel has crowdsourced a growing list of tools and begun the process of benchmarking a scale of PR tech. Our next job is to determine the impact of tech on skills. Could you help?
95 tools to help you work smarter in public relations
The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.