Blog
Agency year ahead: a time for start-ups and scaling
The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when.
Trend porn
Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.
PR must grow up and appreciate the value of qualifications, learning and research
A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication.
PR industry declines by 10% as ethnic, social and gender diversity gaps widen
COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps.
Agency metrics for sustainable growth and profitability
What does good management look like in an agency? Here are key performance metrics.
Insights for nothing and KPIs for free?
Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning.
Impact of COVID-19 on NHS comms
A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis.
How to build your PR Tool Stack
This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.
Community Mental Health Half Hour
Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December.
Self-assessment tool for benchmarking personal development in public relations
I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development.
Search listening and insights
Recruitment is a leading indicator of an economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.
Managing your mental health in a second lockdown
Practitioners share personal lessons and advice on managing home and work life in a second lockdown.
How to present via Zoom
Presenting via a video camera over the internet is an entirely different skill to presenting at a physical event. We’re all learning as we go.
Class of 2020 UK PR agency entrepreneurs on growth footing
The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models.
Talk to me
A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers.
Upbeat report spotlights excellence in organisational communication during COVID-19
The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience.
Dialogue Project urges business to lead on civil discourse and debate
A research study aims to educate and inspire business leaders to do more to solve the twin societal issues of poor conversation and growing polarisation.
Meeting CIPR President candidate Pete Holt
I’m backing Pete Holt for CIPR President in 2022. He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG.
COVID-19 fatigue: Why do I feel so miserable?
Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it.
PR industry resilient but COVID-19 leaves significant human cost
The latest #FuturePRoof practitioner survey is a tough read. It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit.