Trend porn
Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.
Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.
Thanks to Daniel Eckler for scouring the internet and collating reports. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that you don’t have to, but decide for yourself.
7 consumer trends that will define the digital economy in 2021 – Adobe
Online shopping
Contactless
Solidarity spending
Bot conversations
Couched based content
Brand disenfranchisement
Health and wellness
Technology, Media and Telecoms (TMT) predictions 2021 - Deloitte
Edge intelligence vs cloud migration
5G safety
Radio access networks
Women’s sports parity
Hyper quantified athlete
8k television
Virtual becomes reality
2021 Global marketing trends - Deloitte
Purpose
Agility
Human experience
Trust
Participation
Fusion
Talent
2021 The Topics and Trends - Facebook
Education and action
Awareness becomes action
The joy of reading
Beyond the textbook
Lifestyle
Grow your own
Casual culture
Hardworking homes
Technology
Expanding connection
Neo banking
Hybrid shopping
Leisure
Digital art
Personalising fashion
Old wheels, and new tricks
Further with Ford 2021 - Ford
Pressure points (COVID-19)
Time to escape
The company that you keep
Minding the gap
Good buy
Traffic detour
Sustaining sustainability
Trends 2021 – Fjord/Accenture
Collective displacement
Do it yourself innovation
Sweet teams are made of this
Interaction wanderlust
Liquid infrastructure
Empathy challenge
Rituals lost and found
Let’s map out new territory
Gartner Top 10 Strategic Predictions for 2021 and Beyond – Gartner
Traditional technology tanks
DNA storage becomes a reality
Physical experiences expand
Farms and factories face automation
CIOs become chief operating officers (COOs)
Record work conversations drive change
Freelance customer service experts increase
Voice of society metric matters
On-site childcare entices employees
Malicious content takes over
2021 Key Takeaways - Future Today Insight
Welcome to the Synthetic Decade
You’ll soon have augmented hearing and sight
AI-as-a-Service and Data-as-a-Service will reshape business
China has created a new world order
Home and office automation is nearing the mainstream
Everyone alive today is being scored
We’ve traded FOMO for abject fear
It’s the end of forgetting
Our new trust economy is being formed
2021 Social Trends – Hootsuite
Social bridges the gap to a new customer experience
Brands find their place in the conversation
A generation ignored by digital marketers booms on social
Tying engagement to identity gives advanced marketers new momentum
Bold brands start in the boardroom, not the front lines of social
9 Social Media Trends to Watch in 2021 – Hubspot
Brands will continue to take a less is more posting approach
Content value will beat production quality
Conversational marketing will change its tone
Consumers will crave snackable content
Video will continue to take center stage
More brands will go live
Social media platforms could double as shopping channels
Users will embrace gaming and VR Authenticity will be vital
8 Influencer Marketing Trends Coming in 2021 - Later
Video content will remain king
A focus on diversity and inclusion
The “no-edit edit” will evolve
Value driven content
More ongoing partnerships
A focus on micro and nano influencers
New social platforms and creator tools
New forms of influencer media
Global Consumer Trends 2030 - Mintel
Wellbeing: seeking physical and mental wellness
Surroundings: feeling connected to the external environment
Technology: finding solutions through technology in the physical and digital worlds
Rights: feeling respected, protected, and supported
Identity: understanding and expressing oneself and one’s place in society
Value: finding tangible, measurable benefits from investments
Experiences: seeking and discovering stimulation
Data and Artificial Intelligence 2021 - Altimeter/Prophet
1. The COVID-19 pandemic accelerated data use and data strategy
Larger companies still have the advantage when it comes to data science
Data and AI are becoming critical enablers of business strategy, possibly accelerated by the COVID-19 pandemic
AI is becoming table stakes but without the scale needed for real transformation
Conversational technologies are now mainstream, but their real potential is yet to be realised
AI predictions 2021 - PwC
No uncertainty here: AI investments will increase
Your strategic ally: Faster and better decisions, thanks to AI
From risk awareness to risk action: Responsible AI’s time is now
Beyond upskilling: New talent strategies will emerge
The model is never done: The AI reorganization accelerates
21 meaningful, trend-driven innovation opportunities for 2021 – Trendwatching
15-minute cities
Pandemoment
Designed for wellbeing
Virtually grounded
Old spice
Plant-ed
Systemic justice
Transcycling
Robo-roaming
Talent transfer
Extra-mile sustainability
Norm recalibration
Carbon labelling
Digital parity
Mindsumers
Blurred gaming
Workers, inc.
Earth positive
Ambient learning
Lab to table
Omni-accessibility
Think Forward 2021: The Social Reset – We Are Social
The simple life
Practical advocacy
In-feed intimacy
Reliable idols
Platforms unbound
Open-source creativity
