Mars’ Andy Pharoah described how the company is living its purpose at the PRCA National Conference.

Organisations need to learn to live with the COVID-19 virus and plan for further waves.

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. I caught up with some of the contributors to talk about the future of our profession.

I’ve joined the management team at Story Comms as a non executive. It’s a feisty b2b PR agency based in Birmingham founded by Amanda Lowe.

The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG.

Brandwatch adds virtual focus groups to platform with Social Panels.

The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021.

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. It’s important work.

Healthy, constructive debate results in better creative and organisational performance. People that are prepared to challenge the status quo should be celebrated.

Here are 25 things to think about if you’re thinking of going freelance or starting an agency.

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic.

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

A market gets the tools that it deserves.

You need to work hard to find opportunities in a recession but innovative agencies will always sniff them out. Fortune favours the brave.

The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future.

COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.

The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term.

As the lockdown is relaxed psychologist Simon Proudlock makes a personal inventory and suggests that we all should do the same.

No two lockdown experiences have been the same. Now employers must pick up the pieces.

The future of news is complicated. The Reuters Institute Digital News Report 2020 is a challenging read. There are no easy answers.