Blog
In praise of editors
Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow.
Improve your writing style with help from a machine
Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing.
CIPR kicks off #AIinPR Primer series with introductory guide to AI
A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel.
Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report
Mary Meeker’s Internet Trends 2019 report is a monster. I’ve read all 300+ pages and summarised the stuff you need to know.
Letter from Newcastle via New York: content resonance and digital exclusion
Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation.
Depressed and depressing: the state of UK news media
There’s not much good news for UK media in the Reuters Institute Digital News Report 2019.
Don’t sweat Cannes. Awards are a form of media
The market for public relations awards in the UK is over saturated. Awards are a means of credentialing and differentiation.
Digital exclusion: internet access in the UK has peaked
Thirteen percent of adults in the UK do not use the internet. It’s a figure that remains unchanged since 2014 according to Ofcom.
Professional communicators need to get to grips with AI
A new report highlights an artificial intelligence (AI) knowledge gap in public relations. The CIPR is helping its members plug the gap.
Celebrating half-baked ideas
A one-day unconference in Wolverhampton on Tuesday 25 June will explore unfinished research projects.
Comms School: end of term
Comms School is back for one last time tomorrow Tuesday 21, May. Please join us at 630pm, BST.
Letter from Hexham: talking about mental health
There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. That’s a good thing. Mental health is no longer a taboo.
Getting hired and ahead in marketing and PR
A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University.
Mental health at work no longer a taboo
High performing organisations recognise the need to support employees in managing mental health and wellbeing but individuals must also take personal responsibility.
Letter from Newcastle: thank you Pam and sorry Sarah
The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast.
People need to stop saying
Fabricated storytelling has become commonplace in public discourse. It’s a form of fake news that erodes trust between an organisation and the public.
PRCA Census: £15 billion UK industry on the march
The PRCA Census is a must-read bench marking exercise of the public relations industry in the UK. There’s much to celebrate but also disappointing news.
Letter from Kingston Park: rugby lessons for life
Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive.
Cision report: land a media relations pitch with SEO and social audience data
Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches add huge value for time pressed journalists. Views are the most common measure of success for publishers.
Privacy isn’t necessarily a good thing
Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation.