Blog
Report: Rival IQ's social media industry benchmarks
A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ, a social media analytics software company in Seattle, Washington.
Listening, joining conversations and exploring communities
#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart.
Letter from 30,000 feet: airplane mode
Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush.
Letter from Seattle: searching podcast content
The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content.
Learn to write and you’ll have a job for life
The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential.
Reuters experiment spotlights newsroom test for deep fake content
An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content.
Letter from London: an outstanding contribution
Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, half-baked ideas, and a research powerhouse.
Automation threatens a quarter of marketing and PR jobs, ONS report
Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation.
Letter from Newcastle: There’s a tool for that but be wary of free stuff
Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.
Blogging can be a full time job, says Vuelio
A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Proceed with caution.
How to build a blog
In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit.
Letter from the English Lake District: Airbnb guest signs as a communication art form
#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse.
Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue
The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.
Letter from Newcastle: how do learned marketing and PR practitioners keep their cool?
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe.
House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation
A new House of Lords Select Committee report recommends streamlining regulation and governance of the internet for citizens in the UK. Its single minded, forward thinking approach is welcomed but is unlikely to be actioned anytime soon because of Brexit.
Letter from Tarset: Management isn't for everyone, but foreplay is
Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser.
Letter from London: hold bad news for Monday
Podcast creation, dissertation topics, beautiful decks, news management, organic social, fake news report and a new badge.
Choosing a dissertation topic: PR is practical, contribute to the body of knowledge
Here are 20 topics bridging academia and practice that would make the basis of excellent dissertations for media and public relation students.
Fake news report picks easy target in Facebook
The Department for Digital, Culture, Media and Sport fake news report disappoints in its single-minded attack on Facebook as the destroyer of public discourse and democracy.
Letter from Ledbury: the sharing economy is a work in progress
#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet.