Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more.

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a realtime calendar for 2019, and branded Alexa briefings.

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood.

Something new for 2019. Let me know what you think.

Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations.

An internet visionary vindicated.

Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots.

Here are ways that you can help tackle food poverty and the issues raised by the film I, Daniel Blake.

Please help support a fundraising effort for my local foodbank in Newcastle.

Agencies are straightforward organisations to manage. It’s no more complicated than A to Z.

More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for my local food bank in Newcastle.

Kingston University has published an archive of the Leveson Inquiry six years after it reported.

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.

Generosity makes the social web go around and it’s increasingly driving forward best practice in public relations.

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress.

The CIPR has made a concerted effort to engage with business this year. Its latest #PRpays campaign seeks out bosses directly.

Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrate 21 larger than life characters helping the public relations industry in the UK to grow and thrive.

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.