Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media.

Generosity makes the social web go around and it’s increasingly driving forward best practice in public relations.

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress.

The CIPR has made a concerted effort to engage with business this year. Its latest #PRpays campaign seeks out bosses directly.

Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrate 21 larger than life characters helping the public relations industry in the UK to grow and thrive.

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach.

If you’re not proud of working in public relations it’s probably time to find something else to do.

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward.

RESET by David Sawyer is a guide for life. It’s part self-help and part autobiography for anyone seeking financial independence and purpose in their family and work life.

Practitioners hold the key to challenging the perception of public relations in the media and popular culture according to CIPR President Sarah Hall.

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution.

Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent.

Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time.

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar.

Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948.

Six years, almost to the day, after joining Ketchum I’m calling it a day.

A senior communication professional shares a personal story of their own mental health and the difference between their organisation’s policy on mental health and the reality.

Facebook pages and groups are replacing local media according to research from Braintree, Essex. Dan Slee shares his workings in this guest post.

Vuelio’s acquisition of ResponseSource is the third deal among PR and marketing tool vendors in the last month. The march of machines is undeniable.