Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value?

Public relations in an agency is unrecognisable from 25 years ago.

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today.

Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work.

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and some personal recommendations.

The CIPR has made a concerted effort to engage with business this year. Its latest campaign seeks out bosses directly.

A CIPR project led by Professor Anne Gregory is set to explore the impact of AI on the professions.

Social media community expert Richard Millington suggests Lucy Powell’s proposed bill to clean up private Facebook communities is flawed.

There’s growing scrutiny over the fairness of the EU Referendum. A debate will take place in Parliament today, and the UK in EU Challenge is seeking an expedited hearing in High Court.

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. See you on the start line.

A new Forrester report explores the application of social media listening tools and characterises the market.

Control your message and your media by using owned media. It’s a powerful form of communication for trusted organisations.

Excellence Theory is a much debated model of public relations practice.

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement.

Ofcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit.

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams.

LinkedIn is a platform for building professional relationships. Here’s how to create a profile.

CIPR founder Tim Travers-Healy sets out a definition for public relations. It’s as relevant today as it was in 1948.

Media standards must be applied to social media to prevent democratic abuse. This is among the recommendations from a UK Government Select Committee report on fake news.

A breaking news story this weekend demonstrates how fake news travels thanks to human curiosity, algorithms and search. Reporting the death of an individual should be an ethical red line, whatever the media.