Search engine optimisation (SEO) is about listening to conversations on the web, creating relevant content and building relationships. It’s public relations.

We can’t foresee how the data that we share via the internet might be used. That's an issue.

We hosted an event at Ketchum last week to help organisations make sense of influencer marketing and influencer relations. This is a summary of the conversation.

The CIPR #AIinPR panel has crowdsourced a growing list of tools and begun the process of benchmarking a scale of PR tech. Our next job is to determine the impact of tech on skills. Could you help?

The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter.

A positive attitude to new apps and tools is critical to innovation in public relations.

Its dissertation season for MA media and public relations university students. Here are more than 40 potential areas of study.

In this guest post public relations agency founder Max Tatton-Brown makes the case that starting your career in an agency provides a solid foundation for an entrepreneur.

The value of the PESO framework as a planning tool for marketing and public relations (PR) lies in the integration of different forms of media.

A new panel launched by the CIPR will explore the impact of artificial intelligence on public relations, and conversation in the public sphere.

This is an article about the abuse and misuse of language. There’s a simple message: speak and write as plainly as possible if you want to be understood.

The press release or news release is often debated on this blog. It's a form of corporate communications content and workflow that is more than 100 years old. Who better to speak up for the form than Business Wire's director of social and evolving media?

An open letter to business leaders from BlackRock CEO Larry Fink has put the relationship between organisational purpose and profit under the spotlight.

Planning should be the starting point for your public relations campaign. This approach can be applied to any size of organisation and market.

The Facebook newsfeed is one of the key algorithms in marketing, media and public relations. Practitioners should have a basic understanding how it works.

Absolute answers on the impact of General Data Protection Regulation (GDPR) on public relations are hard to come by especially from database vendors. It's an issue I shared recently with ResponseSource founder and chairman Daryl Willcox.

After Storify closed last year I asked Mynewsdesk marketing boss Jonathan Bean whether it still made sense for brands to invest in cloud-based services.

Public relations remains firmly wedded to the press release as a fundamental form of content and workflow. They’re used and abused to communicate with journalists and other stakeholders.

Emojis are a visual code used for messaging on the internet. They transcend demographics and language itself. It’s surprising that they are frequently overlooked as a means of public engagement.

It’s incredibly easy to fake followers and engagement on social media. It’s a significant governance issue for the platforms and public discourse.