Blog
Trip report: A week walking Hadrian’s Wall
A long-distance walk in the footsteps of the Roman army, coast to coast, across the north of England. Hadrian’s Wall is a brilliant challenge.
Exploring the modern corporate communication function
The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and contribution to organisations. It reports on the factors that determine effectiveness.
WaddsCon end of term review: seeking speakers and sponsors
Thanks to the community of 24 speakers and 900 delegates. We’re now seeking speakers and sponsors for September.
CIPR PR in a Pandemic report tells a complex story
The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners.
Future skills for public relations practitioners - World PR Day
The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It's a must read for personal development.
Tackling bias in how we create and tell stories
The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told.
Public relations capitalism versus societal purpose
Anne M. Cronin challenges the role of public relations in society and its contribution to organisational purpose.
Allegory report examines emerging corporate digital risk
A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning.
Voice moves from awareness to application
Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Popular applications include search, information, entertainment and travel.
How agencies can benefit from R&D tax relief to drive innovation
Agencies can claim a proportion of research and development investment costs against their Corporation Tax. It is an incentive aimed at promoting innovation.
Life on the internet in the UK in 2021
The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. It is packed with insight for marketing and public relations planning.
Carbon as a PR metric but who's counting?
PR practitioners must measure carbon in the rush to address ESG concerns.
What’s next for WaddsCon: May report and future events
We’re going to continue running WaddsCon as long as people find it useful. Here’s a report from the May event and what’s coming in June.
Lockdown boom for agency startups - Wadds Inc. report
COVID-19 has seen an explosion of new PR agencies. A new Wadds Inc. report explores what’s driven this burst of entrepreneurial activity. It’s a hugely optimistic and powerful legacy from an awful period of time.
PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry
The PRCA has launched an Innovation Forum and published a paper on Share of Search.
Report records developing role of communication management
COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function.
The ESG opportunity for public relations
A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice.
Accessible communications guidelines published by PRCA
The PRCA has published guidelines to help communicators improve the accessibility of their communication.
Characterising the COVID-19 PRstack
A new project aims to characterise the COVID-19 PRstack. It has found the application of artificial intelligence (AI) limited but innovative in data analysis, management and workflow.
10 ethical issues facing public relations - PRCA Ethics Council Annual
Artificial intelligence, paid influence, and fake news are all ethical issues identified by a group of international practitioners in a series of reflective essays published by the PRCA.