Blog
WaddsCon: March edition
The March edition of WaddsCon promises to be another fast paced event with four inspiring speakers and a lively audience.
Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”
Speaking truth to power risks personal security, professional status and public ridicule. PR practitioners frequently pay it lip service. That makes Karl Connor’s story exceptional.
WaddsCon: February wrap-up, March topics and speakers
A fast paced event with four inspiring speakers and a lively audience. The inaugural lockdown conference was educational and a hell of a lot of fun.
I’m working from home get me out of here
A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine.
A photoshoot that left a lasting impression
Good photography is an important means of recording an event, telling a story, and promoting a brand.
Blowing smoke
British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions.
Challenges and changes for PR in 2021
PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation.
Speakers and topics for Lockdown Unconference (1-2pm, 26 February)
You’re invited to join a new Unconference learning and development event. Better still, come and share an idea.
How to choose a public relations dissertation topic
Media and public relations are rich topics for research. Here are some suggestions for areas of study for students thinking about dissertation topics.
Behavioural insights to tackle the COVID-19 mental health crisis
The delivery of mental health provision is a public relations challenge. Behavioural science offers a potential solution.
Dasgupta Review: financial markets have failed the natural environment
The Dasgupta Review is the most important document you will read this year. The future of the natural environment depends on it. An urgent Government response is needed.
Book review: The Chimp Paradox by Steve Peters
Our emotional response to safety, food, sex and self-actualisation will always trump rational thinking. Don’t be a dick.
Digital marketing and PR recruitment bounce back from COVID-19
Recruitment is a leading indicator of an economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.
CIPR Scotland: Working Well @ Home: Managing PR from the kitchen table
This is my deck from a CIPR Scotland event today called Working Well @ Home: Managing PR from the kitchen table. It aimed to support productivity and wellbeing during lockdown.
Book review: Planning and Managing Public Relations Campaigns by Anne Gregory
Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice.
Lockdown Unconference comms event
You’re invited to join a new Unconference learning and development event. Better still, come and share an idea.
Agency start-ups and scaling in 2021
This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.
Book review: Post Corona by Scott Galloway
Post Corona is an early version of the history of the past 12 months and a guidebook for the changes to come in business and society.
Book review: Everybody Lies by Seth Stephens-Davidowitz
A book about response bias, search listening and gaining consumer insights from big datasets.
Lockdown entrepreneur launches digital marketing academy
Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton.