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Proof

Making a business case for investment in social media is straightforward. It’s best practice public relations.

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A question of competence

Less than 3% of public relations practitioners participate in a credentialing scheme. It’s an issue that needs urgent attention.

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Definition fatigue

Attempts to redefine public relations are as old as the business itself. A recently published paper from Romania revisits the issue.

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A time to write

There's no magic to my writing habit, I just put one word in front of another. For me it's a form of relaxation.

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