Blog
10 reasons to wish Twitter a happy 10th birthday
Happy birthday Twitter. The social network remains a work in progress but is adored by hardcore users.
The Internet Marketing Workshop
This is a planning exercise that I developed for a workshop at Thinking Digital.
Using Facebook Audience Insights for public relations planning
A free tool from Facebook is useful for helping to characterise audiences or publics.
30 alternative public relations metrics to AVE
Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.
Highly recommended
A blog post about five products I adore that I think you will too: power sockets with embedded USB chargers; virtual reality; beautiful laptop bags; Bluetooth tags and ChromeCast.
Stop ineffective public relations mentoring schemes
Mentoring schemes are failing the public relations business according to Hotwire’s John Brown in a call for grassroots thinking.
The Independent's digital-only move signposts future of news (and decline of media relations)
Structural change in the news media from print to digital has taken more than 20 years to play out.
How to land a job at a top 150 UK public relations agency
Entry level pay in public relations remains an issue but there’s never been a better opportunity to start out.
Vexed by vexatious Freedom of Information (FOI) requests
The Freedom of Information Act is being tested in the small village of Rothbury in Northumberland.
Numbers game: "corporate reputation accounts for £790 billion of FSTE 350"
The contribution of reputation to company value is clear but has limited impact on public trust in business.
Wikipedia doesn't need public relations
Work with Wikipedia on its own terms or face its wrath.
My learning and development goals for 2016. What are yours?
The day you stop learning is the day that you should stop professional practice.
Updated: 11 Google Chrome plug-ins for marketing and public relations
Browser plug-ins for Google Chrome to improve your workflow.