Blog
10 ways to use data in public relations
Public relations is becoming increasingly data driven. That’s a good thing.
Knowing when you’re done
Starting something is hard but recognising when you’re done and moving on is even harder.
What is public relations?
A description of modern public relations practice and a vision for the future.
21 public relations planning insights from Ofcom Media Use and Attitudes report
Ofcom’s latest report should be part of your marketing, media or public relations planning armoury.
The UK’s greatest show and tell: Makerfaire UK
3D printing, coding, drones, robots and rockets were among the highlights of the UK’s annual Makerfaire.
My public relations community: blogs, communities, newsletters and podcasts
A list of user generated public relations media from around my network.
Facebook Live for brands and organisations
Facebook Live is the hottest new thing since the last hot thing but how can brands use it to engage with audiences or publics?
UK government agency spotlights disclosure in online ads and sponsored content
Advertisers that breach consumer protection law online when working with influencers are under greater scrutiny than ever.
Innovation is taking place in almost every area of the public relations agency business
Public relations industry leaders explore future of agencies in #FuturePRoof project backed by ICCO and the PRCA.
An inspiring story about getting on and getting ahead in public relations
It’s tough starting out in the media business as Steph Harland explains. It’s a story of ambition, tenacity, slave internships, and supportive parents.
Public relations is a work in progress: CIPR State of the Profession 2016 report
The CIPR State of the Profession 2016 report makes for mixed reading. It's a profession that is very much a work in progress.
Rethinking paternity leave
A heartfelt guest post about family, work, and what happens when a new baby arrives.
10 reasons to wish Twitter a happy 10th birthday
Happy birthday Twitter. The social network remains a work in progress but is adored by hardcore users.
The Internet Marketing Workshop
This is a planning exercise that I developed for a workshop at Thinking Digital.
Using Facebook Audience Insights for public relations planning
A free tool from Facebook is useful for helping to characterise audiences or publics.
30 alternative public relations metrics to AVE
Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.
Highly recommended
A blog post about five products I adore that I think you will too: power sockets with embedded USB chargers; virtual reality; beautiful laptop bags; Bluetooth tags and ChromeCast.
Stop ineffective public relations mentoring schemes
Mentoring schemes are failing the public relations business according to Hotwire’s John Brown in a call for grassroots thinking.
The Independent's digital-only move signposts future of news (and decline of media relations)
Structural change in the news media from print to digital has taken more than 20 years to play out.
How to land a job at a top 150 UK public relations agency
Entry level pay in public relations remains an issue but there’s never been a better opportunity to start out.