This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency.

Post Corona is an early version of the history of the past 12 months and a guidebook for the changes to come in business and society.

A book about response bias, search listening and gaining consumer insights from big datasets.

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton.

The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when.

Happy New Year, reader. Here are the headlines and links to more than 15 trend reports for 2021.

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication.

COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps.

What does good management look like in an agency? Here are key performance metrics.

Gemma Moroney shares her favourite open source, low cost and free data sources for PR planning.

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis.

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack.

Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December.

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development.

Recruitment is a leading indicator of an economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.

Practitioners share personal lessons and advice on managing home and work life in a second lockdown.

Presenting via a video camera over the internet is an entirely different skill to presenting at a physical event. We’re all learning as we go.

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models.

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers.

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience.