High performing organisations recognise the need to support employees in managing mental health and wellbeing but individuals must also take personal responsibility.

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast.

Fabricated storytelling has become commonplace in public discourse. It’s a form of fake news that erodes trust between an organisation and the public.

The PRCA Census is a must-read bench marking exercise of the public relations industry in the UK. There’s much to celebrate but also disappointing news.

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive.

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches add huge value for time pressed journalists. Views are the most common measure of success for publishers.

Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation.

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ, a social media analytics software company in Seattle, Washington.

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart.

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush.

The state of PR, PDF mark-up tool, regulating AI, universal internet access, breaking phone addiction, searching for podcasts and identifying deep fake content.

The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential.

An experiment by Reuters to create fake video content has helped develop best practice techniques for identifying so called deep fake content.

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, half-baked ideas, and a research powerhouse.

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation.

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast.

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Proceed with caution.

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit.

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse.

The hype surrounding AI is unhelpful. Professional communicators act ethically and improve their knowledge.