Blog
Okay Google, I think we’re going to get along
We put Google Home through its paces this weekend. The first generation digital assistant is surprisingly good.
Wey aye pet, it’s a canny run
The Great North Run takes place in the North East this weekend. It’s one of my favourite days out.
Undergraduate public relations degree courses in the UK
This is a list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published.
10 planning insights from the Ofcom Communication Report 2017
Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit.
How to build a newsroom or press office for the modern media environment
StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery.
Chatham House Rule explained
A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood.
10 insights for public relations from the 2017 European Communications Monitor
European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor.
Your profession needs you
This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work.
Making a Twitter Moment
Anyone can make and share a Twitter Moment. It's a great way of sharing user generated content from a community.
Confessions of a public relations industry award judge
Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work.
New metric, same old flaws: AVE mutates into EMV
AVE has mutated into a new form of measurement for the digital and social age called EMV. Neither has any place in modern practice.
10 insights from the Reuters Institute Digital News Report
Fake news, business models and platform disintermediation are all issues raised by a report on the news business.
Analysis spotlights need for greater public engagement in creative process
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.
#FuturePRoof: Leaders speak out on value of public relations
New #FuturePRoof research supports the case that public relations needs to operate at the highest levels.
Public relations: modernisation is a work in progress
A poll of my network for a recent speaking opportunity exposes some interesting attitudes to the public relations profession.
Mary Meeker on the rise of the internet for marketing and public relations
Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report.
Carrot not stick on AVE
The CIPR has shifted its position on AVE from education to legislation. It's a bold move but it needs a rethink.
Making sense of modern public relations
There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations.
Review: Robert Cialdini's Pre-Suasion
Public relations should be grateful to Robert Cialdini for his latest book Pre-Suasion: A Revolutionary Way to Influence and Persuade.